Stacey Farish, Chief Revenue Officer & General Manager of the "Deadline Hollywood" magazine, one of the leading American portals dedicated to the film industry, gave a lecture on "What it takes to win an Oscar; the business behind the awards" to the Lodz Film School students. Stacey Farish explained the important role of marketing strategies such as networking, building professional relationships and showing up at certain festivals, which are behind the success of such titles as 'Shakespeare in Love', 'Moonlight', 'Birth of the Star', 'The Hurt Locker' and 'Green Book'.

Stacey Farish visited Poland at the invitation of the Polish Film Institute.